Superhawk began after I wrote some articles for Wm Brown magazine, which inspired me to launch a brand, a journal, and a home base for my future endeavors. I’m covering anything I find interesting, whether it’s historical to my life, or relevant to where I am and what I’m doing - curating moments that matter. And I’m going to serve it up like a beautifully prepared negroni – a little sweet with a little bite, but hopefully always leaving you feeling good.

So why Superhawk you might ask? Many years ago, I visited the Guggenheim in New York City to see the Art of the Motorcycle exhibit and it was an eye opener for me. Throughout my life I had always viewed everyday objects as art. For example, I spent two summers driving a forklift near the Houston Ship Channel at the Texas Mill Supply. Every shift I wore the same outfit – Levi’s jeans, a polo shirt, and roper-like Redwing steel toe boots. So, when I returned to university for the fall semester, I mounted this outfit on the wall in my apartment living room, making art out of it. It wasn’t a Calder mobile or a Warhol screen print, but for a kid with very little money it was cool and it always brought about the best conversations. Years later, when I was living in New York City, I attended the Art of the Motorcycle exhibit at the Guggenheim, and it was my first time to see motorcycles presented like art in the most amazing gallery possible and it struck a chord with me. From this experience, I set out to find a motorcycle to begin my art collection. My first bike can be found at Sid Mashburn in Houston – a 1973 Honda Elsinore 250CR just like the one that was part of the Guggenheim exhibit. My second bike is a 1964 Honda CYB77 – also known as the Superhawk, which serves as a constant reminder for me that life and everything in it can be viewed as so much more than what it is.

So, welcome to Superhawk. Enjoy the ride.

Peter J. Cooper

Superhawk is a registered trademark with the U.S. Patent and Trademark Office. Everything published is copyrighted and protected.
For inquiries, please email me at HQ@superhawk.co.